Jughead S Shirt, Hoodie, Sweatshirt available. Jughead (sometimes shortened to Jug or Juggie) is the best friend of Archie Andrews. Jughead is a smart, snarky, laid-back, easygoing and rather odd high school student. He's obsessed with eating food, and is generally uninterested in any kind of romance, even disliking it and the ways it leads some people to make fools of themselves. Most see him as being lazy. He can be identified by his long nose, half-closed eyes, "S" sweatshirt, and crown-like button beanie hat, called a whoopee cap.